BET.COM's goal with the new website is to become a destination for Black entertainment, culture, music, and news. The idea of the website is to create an independent identity for BET's digital space. Different from the network, BET.COM wants to produce about 65 pieces of content per day for people that are looking for real, updated, and trustful information about artists they like.
With most of the focus on music and videos, BET.COM is a unique and immersive digital experience for those who enjoy following the most trendy and new entertainment content online.
THE MODULAR SYSTEM
By creating a Modular System, we gave BET a portal that is not only great to browse through on mobile and tablet, but also really immersive and engaging on a desktop computer. The Modular System also gives us the opportunity to have a seamless experience across platforms, on either Windows, Android, or Apple OS.