ABOUT THE PROJECT
Netflix reached out to RED Interactive asking for a creative approach on a digital campaign for 3%, the fisrt Brazilian Netflix Original Series. We have setup a crew with 2 Creative Directors, 1 Art Director, 1 Photographer and 1 Camera Operator to fly to São Paulo, Brazil and capture footage and stills for our global campaign and series upcoming trailers.
After 5 days of intensive shooting with the whole cast, we came back to Los Angeles to put everything together. From the keyart, to digital banners and series trailers.