3percent_3.0

ABOUT THE PROJECT

Netflix reached out to RED Interactive asking for a creative approach on a digital campaign for 3%, the fisrt Brazilian Netflix Original Series. We have setup a crew with 2 Creative Directors, 1 Art Director, 1 Photographer and 1 Camera Operator to fly to São Paulo, Brazil and capture footage and stills for our global campaign and series upcoming trailers.

After 5 days of intensive shooting with the whole cast, we came back to Los Angeles to put everything together. From the keyart, to digital banners and series trailers.

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AND THE CREDITS GO TO:
RED Interactive Agency

Creative Director (design): Rick Dias
Creative Director (content): Garrett Waren
Photographer: Kurt Iswarienko

Marketing Manager: Pia Chaozon Barlow
Marketing Director: Kevin Bjelajac
Producer: Andrew Feldman