BET_3.0

ABOUT THE PROJECT 

BET was looking to change their .com approach from a network website that focused mainly on TV schedule and shows extras, to building up a content website that would become the refference of black culture to the masses. Based on the ask, we’ve built a strategy, visual identity & content approach that eventually took BET.com to another level. With more than 60 pieces of content released daily, BET is now at the highest level of engagement with their audience than ever.

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AND THE CREDITS GO TO:
RED Interactive Agency

Creative Director: Rick Dias
Art Director: Aaron Kim
UX Lead: JP Arsenault


Project Manager: Ewan Anderson
Account Manager: Jen Warner

Tech Director: Andy McDonald
Front-end Developer: Jay Weeks