
ABOUT THE PROJECT
Gentle Monster came to us with an interesting ask to prepare them against a new phase of the brand in 2018. The challenge of this task was to redefign their digital brand and voice and make it ready for the north american market. By changing and simplifying their online shopping experience, we created a pleasent way for consumers to explore not only Gentle Monster’s products, but also their culture.


















AND THE CREDITS GO TO:
Amp Agency
Executive Creative Director: Rick Dias
Creative Director: Douglas Hernandez
Art Director: Gilbert Cordial
Designer: Daniel Musa
UX Lead: Sam Cabrera
Tech Director: Daniel Smith
Strategy: James Herrera
Account Manager: Matt Zeiger