A NEW FACE
After 13 years Spark Networks decided that it was about time for an update. The goal was to start redesigning the JDate website. But the idea was to create a template that later on could be used not only by JDate, but also all the other Spark Network properties, such as Christian Mingle. Since Spark wanted to push more towards desktop users, and keep mobile users in the native mobile app, we created an adaptive layout that worked really well on both Desktop and Tablets.
The template we created for JDate worked so well that two months later Christian Mingle also adopted the same template. With our help, Spark reskinned Christian Mingle's website based on the new template, and the results were as good as JDate's. Now Spark has something flexible enough for them to use all across their different properties within the years to come.