ROUND 1, FIGHT!
WGN asked us to create a Salem Promo Page to invite fans of the series to engage on a voting battle for their favorite characters. Every week, WGN will update the page with two new characters that will fight against each other with a little help from their fans.
THE ACTORS PLAY TOO
The actors of the series also participate via Twitter by asking their fans to go on WGN's website and vote for them to win the fight. This doesn't only create more buzz around the series, but also increases traffic on both WGN's website and all their Social Media Channels.